Centara unveils world’s second family-centric Centara Mirage waterpark

1 min readUpdated May 30, 2025Mar 4, 20215:51 AM

In this article (5)

Centara Hotels & Resorts, Thailand’s leading hotel operator, expands its popular family-themed resort brand with the world’s second Centara Mirage, opening in a popular beach destination in southern Vietnam.

Located a few hours’ drive from Ho Chi Minh City, Centara Mirage Resort Mui Ne will be a Spanish Mediterranean themed waterpark resort inspired by nautical adventures and voyages of discovery.

Opening in late April 2021, the 984-key resort will infuse the guest experience with elements of fantasy, wonder and awe. Fantastic family-friendly facilities include diverse dining, an observatory tower café, separate playgrounds and Kids’ Clubs for younger and older children, Cenvaree Spa, and the world’s first Spa Candy, a wellness destination designed specifically for children. The resort’s waterpark will feature a lazy river, water slides, splash pool, cliff jumping pool and kids’ pool, ensuring children enjoy endless days of excitement and fun.

Centara Mirage has become hugely popular in Thailand following the success of Centara Grand Mirage Beach Resort Pattaya, which opened in Pattaya in 2009 and is still widely regarded as Thailand’s top family resort today.

AdvertisementAdvertise with usMobile 320×100

What this means

Centara's decision to launch its second, near-1,000-key Centara Mirage in Vietnam is a bold and calculated move. Building on the enduring success of its Pattaya counterpart, this expansion uses a proven family-centric waterpark model, which has consistently drawn high occupancy. The sheer scale and specialised offering of the Mui Ne resort will immediately pressure existing family accommodation providers in Vietnam, differentiating Centara from more generalist rivals. Unlike Panpuri's retail expansion or Human Made's market entry in a single store, Centara is implanting a major destination. The primary risk lies in the timing of this significant investment amid a fluctuating travel landscape, but the company’s track record suggests a strong belief in long-term demand. The key metric to watch will be initial occupancy rates in the first six months post-April 2021 opening.

Rajiv Menon · Retail News Asia newsroom

Questions & Answers

Where is the new Centara Mirage waterpark resort located?

The new Centara Mirage waterpark resort is located in a popular beach destination in southern Vietnam. It is situated a few hours' drive from Ho Chi Minh City, specifically in Mui Ne.

When is the new Centara Mirage Resort Mui Ne expected to open?

The new Centara Mirage Resort Mui Ne is scheduled to open in late April 2021. This will expand Centara Hotels & Resorts' family-themed brand in Vietnam.

What facilities are available for children at the new Centara Mirage resort?

Children can enjoy Kids' Clubs for different age groups, a waterpark with a lazy river and slides, a splash pool, and a kids’ pool. The resort also features the world’s first Spa Candy, a wellness area for children.

What is the inspiration behind the theme of the new Centara Mirage resort in Vietnam?

The Centara Mirage Resort Mui Ne is a Spanish Mediterranean themed waterpark resort. Its design is inspired by nautical adventures and voyages of discovery, aiming to infuse fantasy into the guest experience.

Reader pulse

Is Centara’s large-scale family resort expansion into Vietnam a smart move now?

20,281 votes so far