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Centara appoints Deputy CEO to lead next phase of growth

By Rajiv MenonThailand
2 min read
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Centara Hotels & Resorts, Thailand’s leading hotel operator, announced the appointment of Markland Blaiklock as Deputy Chief Executive Officer, effective immediately. Mr. Blaiklock will be responsible for steering the continued expansion of Centara, which aims to double both its revenues and number of properties over the next five years.

Blaiklock returns to Centara in an expanded capacity having previously served as the company’s Chief Operating Officer in 2015. He has held senior executive positions with Le Meridien, Shangri-La, Raffles and Accor hotel groups, in Asia and North America. He is a Canadian national educated in England and France.

Centara created the new Deputy CEO position and brought in the experienced executive to focus on the company’s ambitious growth plans over the next five years and beyond. Blaiklock will also oversee operations, human resources, sales, marketing, business development and legal services.

Centara has been expanding outside its base in Thailand, where it operates 32 properties. The company currently has 67 properties open or under development across 13 countries in Southeast Asia, the Indian Ocean, China, the Middle East and the Caribbean. The next phase of growth will see Centara become an even more significant regional brand with properties opening in China, Cambodia, Laos, Indonesia, Qatar and the UAE.

Centara manages a diverse brand portfolio catering to the needs of key business and leisure travel segments. Its properties range from large, upscale city hotels and convention centres, to elite island resorts and economy products. The company recently launched a new affordable hotel concept, COSI, designed for the new generation of connected lifestyle travellers. In addition to expanding COSI, Centara aims to develop new businesses where it can leverage its competitive strengths of Thai hospitality, food and spa expertise, and synergy with the Central Group.

I’m delighted to be back with Centara during this dynamic period of growth for the company,

Blaiklock’s operational experience will also be put to work leading improvement of Centara’s technical platforms and systems, ensuring the company’s core infrastructure supports its vision for global expansion.

“I’m delighted to be back with Centara during this dynamic period of growth for the company,” said Markland Blaiklock. “The plans are ambitious and exciting. I look forward to contributing my experience, energy, and leadership to Centara’s capable team. Together we can achieve great progress.”

Centara’s Chief Executive Officer Thirayuth Chirativat added, “We are delighted to have Markland back with Centara. This new position is an important component in our growth plans and his proven leadership qualities will help us accomplish our goals.”

Questions & Answers

Q.

What are Centara's primary growth targets for the next five years?

A.

Centara aims to double both its revenues and the number of properties it operates over the next five years. This ambitious goal is a key focus for the company's next phase of expansion.

Q.

Which specific regions will see new Centara properties opening as part of its growth plans?

A.

Centara plans to open new properties in China, Cambodia, Laos, Indonesia, Qatar, and the UAE. These additions will help solidify its position as a significant regional brand.

Q.

Beyond expanding its COSI brand, what other new business areas is Centara looking to develop?

A.

Centara aims to develop new businesses by using its competitive strengths in Thai hospitality, food, and spa expertise. It also seeks synergy with the Central Group for these new ventures.

Q.

What is Markland Blaiklock's previous experience with Centara Hotels & Resorts?

A.

Markland Blaiklock previously served as Centara's Chief Operating Officer in 2015. He returns to the company in an expanded capacity as Deputy Chief Executive Officer.

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