Cafe Amazon makes debut in Middle Eastern

1 min readUpdated May 26, 2025Aug 30, 201810:07 AM

In this article (5)

Thai petrochemicals and retail group PTT has opened its first Cafe Amazon in the Middle East.

The launch of the Cafe Amazon Muscat store, in partnership with Oman Oil Marketing, will help PTT to study local market preferences for coffee, food, decor and atmosphere before making expansion plans.

PTT currently operates 2557 branches of Cafe Amazon, most of them located in Thailand and run out of petrol stations.

The brand has been subject to considerable expansion over the past four years in business, and now has a presence in Japan, Myanmar, Laos, Cambodia and the Philippines, as well as the new Cafe Amazon Muscat. Plans are underway to launch in Mainland China later this year.

PTT is aiming to reach 4000 outlets by 2023, with branches in 14 countries.

AdvertisementAdvertise with usMobile 320×100

Questions & Answers

What is the purpose of opening the first Cafe Amazon in Muscat?

The Muscat store, launched with Oman Oil Marketing, will allow PTT to research local market preferences for coffee, food, decor, and atmosphere. This information will then inform their future expansion strategies.

How many Cafe Amazon branches does PTT currently operate?

PTT currently operates 2,557 branches of Cafe Amazon. The majority of these outlets are located in Thailand and are typically run from petrol stations.

In which countries does Cafe Amazon already have an international presence?

Before the Muscat launch, Cafe Amazon had already expanded into Japan, Myanmar, Laos, Cambodia, and the Philippines. Mainland China is also planned for launch later this year.

What expansion goals does PTT have for Cafe Amazon by 2023?

PTT aims to achieve a total of 4,000 Cafe Amazon outlets by 2023. These branches are intended to be spread across 14 different countries globally.

Reader pulse

Cafe Amazon's Middle East launch: strategic or premature?

22,743 votes so far