Burger King hands Lowe Lintas creative brief for the Whopper

International fast food franchise Burger King has appointed Lowe Lintas Mumbai to launch a new campaign for its iconic sandwich ‘the Whopper’.

The campaign brief is be mainly targeted at India’s millennial generation and will focus on strengthening brand awareness within this demographic.

Describing Lowe Lintas’ team as a “talented bunch”, Burger King India’s chief marketing officer Kapil Grover said: “Creative agencies are like an extended marketing team. It’s important to have partners who understand the brand and share the same passion.”

Lowe Lintas’ leadership recently underwent a reshuffle with the appointment of Arun Iyer to the dual role of agency chairman and chief creative officer.

President and Mumbai office head Raj Gupta was also named chief executive officer.