Burger King hands Lowe Lintas creative brief for the Whopper
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International fast food franchise Burger King has appointed Lowe Lintas Mumbai to launch a new campaign for its iconic sandwich ‘the Whopper’.
The campaign brief is be mainly targeted at India’s millennial generation and will focus on strengthening brand awareness within this demographic.
Describing Lowe Lintas’ team as a “talented bunch”, Burger King India’s chief marketing officer Kapil Grover said: “Creative agencies are like an extended marketing team. It’s important to have partners who understand the brand and share the same passion.”
Lowe Lintas’ leadership recently underwent a reshuffle with the appointment of Arun Iyer to the dual role of agency chairman and chief creative officer.
President and Mumbai office head Raj Gupta was also named chief executive officer.
Questions & Answers
Q.Which agency has Burger King chosen to manage its new Whopper campaign?
Which agency has Burger King chosen to manage its new Whopper campaign?
Burger King has appointed Lowe Lintas Mumbai to handle the new campaign for its Whopper sandwich. They were described by the chief marketing officer as a "talented bunch".
Q.What is the primary target demographic for the new Whopper campaign?
What is the primary target demographic for the new Whopper campaign?
The new campaign for the Whopper is primarily aimed at India's millennial generation. The focus is on increasing brand awareness within this specific demographic.
Q.What are the recent leadership changes at Lowe Lintas Mumbai?
What are the recent leadership changes at Lowe Lintas Mumbai?
Lowe Lintas recently appointed Arun Iyer to the dual role of agency chairman and chief creative officer. Raj Gupta, the Mumbai office head, was also named chief executive officer.
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