Skip to content
Fashion

Bulgari opens concept store in Tokyo’s Omotesando

By Rajiv MenonJapan
1 min read
bulgari facade
bulgari facade
In this article (5)

Luxury jeweller Bulgari has opened its concept store on one of the most bustling shopping streets in Japan’s Tokyo, Omotesando.

The store is inspired by Rome and has yellow as the dominant colour flowing throughout the store, seeking to deliver the sensation of a vacation to the Italian capital, with sunshine and great architecture.

The store boasts a saffron-coloured facade with a variety of accessories such as necklaces, watches, and bags.

Bulgari originally opened its doors in Japan more than 37 years ago, and in 2007, it opened its largest store in Tokyo’s famed Ginza retail district.

The company now operates in major cities in Japan including Sapporo, Sendai, Tokyo, Yokohama, Chiba, Nagoya, Kyoto, Osaka, Kobe, Okayama, Hiroshima, Matsuyama, and Fukuoka.

Questions & Answers

Q.

What is the primary design inspiration behind Bulgari's new Omotesando concept store?

A.

The new store is inspired by Rome, using yellow as the dominant colour. This aims to evoke the feeling of a vacation in the Italian capital, complete with sunshine and impressive architecture, for its visitors.

Q.

When did Bulgari first establish its presence in Japan?

A.

Bulgari initially opened its doors in Japan over 37 years ago. Its largest store in Tokyo's Ginza retail district was subsequently opened by the company in 2007.

Q.

Which product categories are available for purchase at the new Omotesando store?

A.

The Omotesando store offers a variety of accessories. These include items such as necklaces, watches, and bags, catering to customers seeking luxury jewellery and related products from Bulgari.

Q.

In how many major Japanese cities does Bulgari currently operate?

A.

Bulgari currently operates in 13 major Japanese cities. These include Sapporo, Sendai, Tokyo, Yokohama, Chiba, Nagoya, Kyoto, Osaka, Kobe, Okayama, Hiroshima, Matsuyama, and Fukuoka.

Reader pulse

Is Bulgari's new Tokyo concept a good move?

24,004 votes so far

Weekly Briefing

Asia's retail intelligence, in your inbox

Monday, Wednesday and a Friday Weekly Wrap: the retail stories, numbers and moves that mattered across Asia. Nothing else, and you can unsubscribe in one click.

  • Top industry moves and market shifts
  • Weekly data-driven analysis from across Asia
  • Monday, Wednesday and the Friday Weekly Wrap

Read by retail operators, investors and brand teams across Asia.

Protected by a quick human check. No spam, ever. Unsubscribe in one click.

SecureGDPR ready