Breitling opens new concept store at Hong Kong airport

Swiss luxury watchmaker Breitling has opened a new boutique at Hong Kong International Airport.

The new outlet features the brand’s industrial loft concept, inspired by mid-20th-Century interior design. The boutique is located at the departure level of Terminal 1 East Hall at HKIA.

“We especially opened our new boutique at the HKIA as it not only represents Breitling’s century-old association with aviation but we also hope to share our brand history and DNA with travelers all over the world,” said Breitling CEO Georges Kern. “To celebrate the opening of this boutique, the new Aviator 8 Mosquito watch, inspired by the legendary de Havilland Mosquito plane, will be exclusively available in the HKIA store.”

Modern-retro elements in the store include a neon Breitling logo from the 1940s and 1950s and yellow mesh walls with the stylized “B” vintage logo combined with bespoke furniture. The boutique brings together all of Breitling’s collections, including the latest novelties and some exclusive limited editions. In addition, the boutique also features a VIP area for more personal and discrete customer service.