Taiwan Eyes More than 200,000 Indonesian Tourists

1 min readUpdated Jun 1, 2025Aug 30, 20162:26 AM

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Taiwan is eyeing as many as 200,000 tourists from Indonesia to visit Taiwan this year, or an increase from that in 2015, where at around 177,743 Indonesian tourists visiting Taiwan.

Taiwan Tourism Bureau Director David Tsao said that to meet the target, it has held a tourism exhibition at Grand City Surabaya Mall & Convent on 26 to 30 August, 2016.

“In 2015, tourists visiting Taiwan reached 10.439 million of them and 177,743 of them are Indonesian tourists,” he said in Surabaya.

He added that one of the attractions of Taiwan’s tourism is its landscape that is different from the sights in Southeast Asian countries.

“For example in the northern region of Taiwan precisely on the island of Li, the weather is cooler and you can find snowfall there,” he said.

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What this means

Taiwan's ambitious tourism target, backed by a direct exhibition in a key Indonesian city, represents a shrewd move to diversify its visitor base. This contrasts with Panpuri's broader Asian expansion or Miniso's store-centric approach, focusing instead on driving consumer footfall to the entire island. Such targeted engagement, using unique geographic selling points, pressures neighbouring destinations by directly competing for a growing segment of affluent Indonesian travellers. The primary risk lies in whether perceived differences like 'snowfall' sufficiently compel travel over more established destinations. Success will depend on sustained, specific marketing of these attractions, likely reflected in next year's tourist arrival figures.

Minjun Park · Retail News Asia newsroom

Questions & Answers

What is Taiwan's target for Indonesian tourist visitors this year?

Taiwan aims to attract as many as 200,000 tourists from Indonesia this year. This represents an increase compared to the 177,743 Indonesian tourists who visited Taiwan in 2015, according to the Taiwan Tourism Bureau.

What event did Taiwan hold to help reach its tourism target?

To help meet its target for Indonesian tourists, Taiwan held a tourism exhibition. This event took place at Grand City Surabaya Mall & Convent from 26 to 30 August, 2016.

What specific attraction does Taiwan offer that differs from Southeast Asian sights?

Taiwan offers a landscape that differs from typical Southeast Asian sights, with one example being the island of Li in northern Taiwan. This area provides cooler weather and the possibility of snowfall.

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