In order to steer clear of the war between online and offline retailers, consumer brands may soon ensure that their products on e-commerce platforms such as Flipkart and Amazon are different from those retailing at traditional brick-and-mortar outlets. For example, Taiwan-based BenQ, manufacturer of LCD monitors and projectors, has already diversified its portfolio.
Background guides from the Retail Academy, free to read.
KPIs and definitions
Plain definitions and formulas for the retail metrics that appear in Asian earnings calls, investor decks and operating reviews — with notes on how each one…
Retail Toolkit · 8 min read
E-commerce
Ship-from-store, click and collect, marketplace fulfilment and live commerce — what each model demands from inventory accuracy, staffing and systems, and whe…
Retail Operations · 11 min read
E-commerce
Which platforms matter in Brunei, how buyers pay, why cash on delivery still shapes the economics, and what a delivered order really costs.
Asia Market Guides · 9 min read
Market entry
The four ways brands enter Asian retail markets, what each one costs in control and capital, and the questions that decide which is right for a given country.
Retail Leadership · 13 min read