Boucheron opens boutique in Bangkok’s Siam Paragon

Boucheron Launches New Boutique in Bangkok’s Siam Paragon

Boucheron, a high-end jewellery designer, has revealed their brand-new boutique, conveniently situated in the Siam Paragon, a prominent shopping destination in Bangkok.

Boutique’s Prime Location

The boutique finds its home on the bustling ground floor of the shopping centre, nestled among a variety of other high-end fashion and accessory brands.

Inspired Design Elements

The aesthetic design of the Boucheron boutique incorporates aspects inspired by the brand’s flagship store in Place Vendome, Paris and the architectural beauty of traditional Thai temples.

Uniquely Designed In-House

The boutique, designed by its own team, boasts a front door comprising of bright glass prisms which sport the brand’s signature green hue, arranged in a grosgrain pattern. The walls, adorned with a white wash finish, are aesthetically punctuated with a variety of colours and motifs. The flooring, a parquet design, is tastefully covered with large rugs showcasing graphic patterns.

Exquisite Furnishings

Artfully selected furniture, including marble-columned displays and marble-top counters, are tastefully paired with luxurious fabrics and traditional Thai wooden cabinets.

Exclusive VIP Room

The boutique’s VIP room is a vision of luxury, with walls adorned with fabric panels, timber slats, and decorative cabochons. Colourful seating, a brass coffee table, and beautifully appointed photographs by French artist Yves-Vincent Davroux complete the elegant setting.