Fashion
BMW Group India has recorded the highest ever sales growth in a decade at 35 percent selling 8,876 cars (BMW + MINI) and 5,191 motorcycles in 2021. While the Bavarian carmaker sold 8,236 units of BMW cars, 640 units of MINI cars were sold in India. BMW India saw over 40 percent contribution from locally manufactured SUVs including the BMW X1, the BMW X3, and the BMW X5. The new models such as the BMW M 340i xDrive, BMW X7 and BMW 3 Series Gran Limousine which were quite a in demand were either completely sold out or had a long waiting period of several months.
Vikram Pawah, President, BMW Group India said, “BMW Group India has remained strong and resilient with all its three brands – BMW, MINI and BMW Motorrad – posting stellar growth. Greater flexibility and farsighted planning in business processes ensured that we overcame unpredictable market situations and increased our market share. An attractive product portfolio specially designed keeping in mind the requirements of Indian customers and an unwavering emphasis on customer service has significantly propelled brand loyalty and drawn many new customers into our fold.”
Coming to its sedan range, the BMW 3 Series and the BMW 5 Series continued to be strong performers for the brand. Even the MINI range saw a growth of 25 per cent compared to 2020 sales where the MINI Countryman remained the bestselling MINI contributing over 50 percent to overall sales. The MINI Hatch and the popular MINI Convertible contributed 18 percent each.
