Passion Delivery doubles offering in two months

Within two months, the number of suppliers and products trading through new Thailand online marketplace Passion Delivery has doubled.

Directly connecting customers with local producers and importers of artisanal food and drink products, cookware and healthy lifestyle goods, the platform has increased its range from 600 products from 25 suppliers to more than 1200 products from 45 suppliers.

Co-founder/CEO Ian Soo says the increased choice has inspired more than 1000 people to create accounts.

“We always knew that people passionate about cooking want as much choice as possible,” says Soo. “Orders grow every month, proving this.”

Passion Delivery is achieving an average basket size of more than THB2400 (US$70) an order.

Soo, with wife Sara, founded the business in 2014 after being frustrated by the lack of availability of quality, locally produced food products and ingredients in Bangkok.

“We’d seen a lot of great food and met some really passionate producers at local farmers’ markets,” says Sara Soo, “but we found it difficult, if not impossible, to find their products in shops. We thought that other people must share our frustration, so we created Passion Delivery.”

It started as a specialist online order and delivery business from their home, offering just 25 products from three suppliers.

Eventually, the marketplace was launched as a virtual shop window, connecting customers with suppliers, who fulfil and deliver the orders.

Passion Delivery plans to expand the marketplace to 4000 products with 2500 customers by year-end.