Bern’s Intersport partners with Suning in China
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Bern retailer network Intersport has entered into a franchise agreement with major Chinese omnichannel retailer Suning.
The move gives Intersport a more significant presence in the huge Chinese sports market both in the offline and online arenas. It enables Suning to launch Intersport stores in specified provinces and municipalities in China, distributing Intersport products within the territory.
“Intersport’s global expansion is progressing,” said Intersport International CEO Steve Evers. “We are proud to announce our partnership with Suning, the leading Chinese retailer, to boost our sports retailing business in this rapidly growing market. This alliance of two strong partners with complementary businesses and competencies will form the basis for long-term success in the Chinese sports retail market.”
“Football, fitness, and a penchant for a healthy lifestyle are increasingly popular in China,” said Suning VP Gary Gong. “For this reason, Suning took the strategic decision to extend its retail business into the sports equipment market.”
Suning has 12,871 stores in more than 600 cities in China. Its e-commerce platform claims more than 407 million registered users.
Questions & Answers
Q.What is the primary aim of Intersport's new agreement with Suning?
What is the primary aim of Intersport's new agreement with Suning?
The agreement aims to give Intersport a more significant presence in the large Chinese sports market. It covers both offline and online retail channels, allowing for broader distribution of Intersport products within China.
Q.Which specific regions or types of locations will Suning be able to open Intersport stores in?
Which specific regions or types of locations will Suning be able to open Intersport stores in?
Suning will be able to launch Intersport stores in specified provinces and municipalities across China. This territorial approach allows them to focus expansion efforts effectively within the country.
Q.What factors influenced Suning's decision to enter the sports equipment market?
What factors influenced Suning's decision to enter the sports equipment market?
Suning's decision was driven by the increasing popularity of football, fitness, and a healthy lifestyle in China. This trend indicated a strategic opportunity to expand their retail business into sports equipment.
Q.How extensive is Suning's existing retail network and online presence in China?
How extensive is Suning's existing retail network and online presence in China?
Suning operates 12,871 stores across more than 600 cities in China. Also, its e-commerce platform has over 407 million registered users, demonstrating a significant reach.