Beauty & You brings Find Kapoor and Olens into Hong Kong

1 min readUpdated May 30, 2025May 1, 201911:14 PM

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The Shilla Duty Free’s retail concept Beauty&You has become the first retailer in Hong Kong to launch exclusive South Korean brands Find Kapoor and Olens.

Located at Hong Kong International Airport (HKIA), Beauty&You seeks to introduce a multitude of brands and product combinations to customers, placing strong emphasis on the concept of individuality and personalised offerings through a mix-and-match of a unique range of products.

“We are ecstatic to have Beauty&You as the first retailer to bring Find Kapoor and Olens to the HKIA”, said a representative for Beauty&You. “These partnerships are a testament to our strong positioning and ability to collaborate with a multitude of brands, in order to bring all-round travel retail experiences and surprises to global travellers.”

Beauty&You will feature Find Kapoor’s classic, minimalistic strapped handbags at a dedicated pop-up. Olens is a range of coloured contact lenses.

These brand collaborations are tailored to the needs of all global travellers passing through HKIA, aiming to stimulate customers’ minds about beauty and styling, said The Shilla. Incorporating brand new product options and categories such as fashion accessories and coloured contact lenses, Beauty&You strives to break the traditional mindset of beauty as solely focused on skincare and cosmetics, helping consumers to achieve their own definitions.

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What this means

Beauty&You's strategy to introduce exclusive South Korean brands Find Kapoor and Olens at Hong Kong International Airport is a smart play. By expanding into fashion accessories and coloured contact lenses, it directly addresses the evolving definition of beauty and personal styling among global travellers, moving beyond just skincare and cosmetics. This mirrors efforts by competitors like SKIMS, which opened a flagship in Hong Kong, and Panpuri, planning an Asian expansion, who are also keen to capture the region's discerning consumers. The move pressures other airport retailers to innovate their brand mix and categories. The primary risk lies in whether these specific niche brands resonate sufficiently with HKIA's diverse international audience to generate substantial sales. We will watch the next quarter's sales figures for these new categories.

Rajiv Menon · Retail News Asia newsroom

Questions & Answers

What kind of products do the newly launched brands, Find Kapoor and Olens, offer?

Find Kapoor offers classic, minimalistic strapped handbags, which will be featured at a dedicated pop-up. Olens provides a range of coloured contact lenses, adding new categories to Beauty&You's offerings.

Where exactly in Hong Kong can customers find these new brands?

These new South Korean brands, Find Kapoor and Olens, are exclusively available at The Shilla Duty Free's Beauty&You retail concept. This store is located within Hong Kong International Airport (HKIA).

What is Beauty&You's overall aim by introducing these new brands and product categories?

Beauty&You aims to break traditional beauty mindsets by expanding beyond skincare and cosmetics to include fashion accessories and coloured contact lenses. They want to stimulate customers' minds about beauty and styling, focusing on individuality and personalised offerings.

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