Avon launches a clean beauty range Avon Distillery
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Avon has launched its new beauty brand Avon Distillery, which it claims delivers “clean beauty without compromise”.
The Avon Distillery range includes nine concentrated make-up and skin-care products, seven of which are waterless. The new collections are formulated with pure and vegan-friendly ingredients, as its customers are now more aware of the impact of beauty products on their skin and on the environment.
“Compelling concepts like clean beauty without compromise not only keep Avon relevant and on-trend in the fast-moving, modern beauty space, but help make our representatives a destination,” said James Thompson, chief beauty and brand officer at Avon.
“It’s an important step for Avon and is the result of years of research to deliver the highest-performing clean-beauty products available on the market at an accessible price.”
The five Avon Distillery skincare products have been launched already and the make-up range will follow next year.
Questions & Answers
Q.What is the key claim Avon is making about its new Distillery range?
What is the key claim Avon is making about its new Distillery range?
Avon claims its new Distillery beauty brand offers 'clean beauty without compromise'. This highlights the range's focus on pure and vegan-friendly ingredients, responding to customer demand for products that are better for skin and the environment.
Q.How many products are included in the new Avon Distillery range, and what is notable about their formulation?
How many products are included in the new Avon Distillery range, and what is notable about their formulation?
The Avon Distillery range features nine concentrated make-up and skin-care products. Seven of these products are formulated to be waterless, which is a significant characteristic of the new collection's clean beauty approach.
Q.When will the full Avon Distillery range be available to customers?
When will the full Avon Distillery range be available to customers?
The five skincare products from the Avon Distillery range have already been launched. The remaining make-up products in the collection are scheduled to be released and made available to customers sometime next year.
Q.Why does Avon consider the launch of the Distillery range an important step for the company?
Why does Avon consider the launch of the Distillery range an important step for the company?
James Thompson, chief beauty and brand officer, states it keeps Avon relevant in the modern beauty space and helps make their representatives a destination. He adds it's the result of years of research to offer high-performing clean-beauty products at an accessible price.
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