Australian Shoppers Shift to Private Labels as Discretionary Sales Drop

Australian supermarket chains lifted private-label grocery sales by up to 6.1 per cent in fiscal 2026 as stubborn inflation squeezed household budgets. Coles Group reported that own-brand revenue outpaced overall company growth, with one in three customer baskets now containing its private-label lines.

Woolworths Group recorded a 5.5 per cent increase in own and exclusive brand sales over the same period. Budget department store Kmart, operated by Wesfarmers, delivered resilient sales, while rival Big W returned to profitability before early fiscal 2027 trading slowed.

Private Labels Win Margin and Volume

Household goods retailers experienced a sharp pullback in consumer demand. Furniture chain Nick Scali reported that customer traffic fell by up to 15 per cent in the quarter to August as residential property turnover slowed. Australian same-store sales at Harvey Norman dropped 3.4 per cent, and electronics chain JB Hi-Fi posted its largest single-day share price decline since 2020 after missing consensus sales estimates.

Quick-service dining networks faced similar pressure. Retail Food Group, which operates Gloria Jean’s and Donut King, booked an annual decline of roughly 3 per cent in domestic network sales. Automotive parts maker ARB posted a 3.3 per cent drop in Australian aftermarket revenue, while used-car transactions across the country fell 16.2 per cent in June.

Property Slump Stalls Discretionary Demand

Consumer price inflation has held above 3 per cent since 2025, outpacing wage growth of 3.2 per cent in the June quarter. With Commerzbank calculating that 60 per cent of Australian household wealth is tied up in residential real estate, higher borrowing costs and property tax adjustments targeting investors have directly curbed big-ticket purchases.

The divergence across retail categories mirrors trends across Asia-Pacific markets, where food retailers expand low-price private lines to capture defensive trade while durable goods sellers rely on promotional financing to prevent transaction volumes from falling further.

Trading updates for the first eight weeks of fiscal 2027 show sales at Big W have already started to decline, making the upcoming quarterly retail trade data the next key benchmark for consumer demand.