Auchan products to be sold on Lazada
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Auchan Vietnam has launched its store on LazMall, a branded shopping mall from Lazada, allowing customers to purchase French products online with rapid delivery. Despite having its own online store, Auchan believes it can expand its reach and boost sales by working with Lazada Vietnam. Customers will be able to choose from Lazada’s same-day delivery, next-day delivery or low-cost delivery options.
Free delivery applies to customers in Hanoi, Ho Chi Minh City, Hue, Danang, Dong Nai, Ba Ria-Vung Tau, Binh Duong and Long An with orders worth VND99,000 (US$4.24) or more.
Initially, Auchan products on LazMall will be mainly consumer goods, with the range to expand over time.
The French retailer will link all of its 21 brick-and-mortar stores with LazMall, so orders will be fulfilled from the nearest Auchan store to customers.
Lazada was recently ranked the second largest e-commerce platform in Vietnam behind Shopee, which earns a monthly average traffic of 34.5 million visitors.
Questions & Answers
Q.Why has Auchan decided to sell its products through LazMall when it already has its own online store?
Why has Auchan decided to sell its products through LazMall when it already has its own online store?
Auchan believes that by partnering with Lazada Vietnam, it can extend its market reach and significantly increase sales. This collaboration is seen as a way to tap into Lazada's existing customer base and e-commerce infrastructure more effectively.
Q.What delivery options will be available for customers ordering Auchan products via LazMall?
What delivery options will be available for customers ordering Auchan products via LazMall?
Customers will have several delivery choices through LazMall, including same-day, next-day, and low-cost delivery options. Also, free delivery is offered to customers in specific regions for orders exceeding VND99,000.
Q.How will Auchan fulfil online orders placed through LazMall?
How will Auchan fulfil online orders placed through LazMall?
Auchan plans to connect all 21 of its physical stores with LazMall. This integration means that online orders will be fulfilled from the Auchan store geographically closest to the customer, streamlining the delivery process.
Q.Which specific regions are eligible for free delivery on Auchan products ordered through LazMall?
Which specific regions are eligible for free delivery on Auchan products ordered through LazMall?
Customers in Hanoi, Ho Chi Minh City, Hue, Danang, Dong Nai, Ba Ria-Vung Tau, Binh Duong, and Long An are eligible for free delivery. This applies to orders with a total value of VND99,000 (US$4.24) or more.
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