Heron Preston makes debut in Hong Kong
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U.S. brand Heron Preston which, as Vogue defines it, finds the interface of luxury and streetwear has arrived in Hong Kong. The New York-based designer announced on Instagram that his Hong Kong debut also served as Heron Preston’s first-ever storefront anywhere.
“I can’t believe I started hand printing t-shirts in San Francisco and now I’m here. I want to thank my amazing team for the love and support!” he said.
Located on Paterson Street, Fashion Walk, in the city’s Causeway Bay area, the new Heron Preston store was designed by the contemporary designer too.
Inside, Hong Kong shoppers are greeted by industrial interior fixtures such as steel shelving, painted wooden crates and licks of safety orange throughout.
An emerald green chair is set up in the centre of the shop next to the concrete sales counter. The light is bright and remainder of the store minimal in design, allowing the Heron Preston collections to speak.
Offering a full selection of the designer’s wares, clothes are displayed hanging from the racks, with accessories kept under the glass shelf of a table and hosted on shelves.
Marking the store opening, Heron Preston has teamed up with fellow American and sportswear heavyweight Nike for a limited edition eyewear collection.
Dubbed “Nike Tailwind HP Sunglasses”, the glasses are lightweight and wrap-around style, the frames mimicking the brand’s innovative rubber ventilation. The collection comes with interchangeable lenses too.
A standout piece is the Nike MAX Optics glass, which comes with an anti-fog Flying Lens setting.
The collection dropped worldwide November 29 and is available at Nike store and Heron Preston sales points.
Questions & Answers
Q.Where is Heron Preston's first physical store located?
Where is Heron Preston's first physical store located?
The new Heron Preston store is located on Paterson Street, in Fashion Walk, within Hong Kong's Causeway Bay area. This marks the U.S. Brand's debut storefront anywhere in the world.
Q.What is the design style of the new Heron Preston store?
What is the design style of the new Heron Preston store?
The store features an industrial interior with fixtures like steel shelving, painted wooden crates, and safety orange accents. An emerald green chair and concrete sales counter are prominent, with a bright light and minimal design.
Q.What is the limited edition collection released to mark the store opening?
What is the limited edition collection released to mark the store opening?
Heron Preston has collaborated with Nike on a limited edition eyewear collection, dubbed “Nike Tailwind HP Sunglasses”. These are lightweight, wrap-around glasses with interchangeable lenses, including an anti-fog option.
Q.When and where did the collaborative eyewear collection become available?
When and where did the collaborative eyewear collection become available?
The Nike Tailwind HP Sunglasses collection dropped worldwide on November 29. They are available for purchase at Nike stores and all Heron Preston sales points.
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