Auchan products to be sold on Lazada

Nov 5, 2018Updated May 27, 20251 min read

Auchan Vietnam has launched its store on LazMall, a branded shopping mall from Lazada, allowing customers to purchase French products online with rapid delivery. Despite having its own online store, Auchan believes it can expand its reach and boost sales by working with Lazada Vietnam. Customers will be able to choose from Lazada’s same-day delivery, next-day delivery or low-cost delivery options.

Free delivery applies to customers in Hanoi, Ho Chi Minh City, Hue, Danang, Dong Nai, Ba Ria-Vung Tau, Binh Duong and Long An with orders worth VND99,000 (US$4.24) or more.

Initially, Auchan products on LazMall will be mainly consumer goods, with the range to expand over time.

The French retailer will link all of its 21 brick-and-mortar stores with LazMall, so orders will be fulfilled from the nearest Auchan store to customers.

Lazada was recently ranked the second largest e-commerce platform in Vietnam behind Shopee, which earns a monthly average traffic of 34.5 million visitors.

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Mei Ling Tan

Contributor · RetailNews.asia

Mei Ling Tan is the Editor of Retail News Asia, where she leads the editorial team in delivering in-depth coverage of Asia’s dynamic retail landscape. With over a decade of experience in business journalism, Mei Ling is known for her sharp analysis, deep industry insights, and commitment to uncovering the stories behind Asia’s most innovative retail brands. Before joining Retail News Asia, Mei Ling held senior reporting roles at regional business publications, covering everything from consumer trends to digital transformation in retail. A graduate of the National University of Singapore with a degree in Communications and New Media, she combines journalistic integrity with a strong understanding of evolving market forces. Outside the newsroom, Mei Ling is a frequent speaker at industry panels and a mentor for young journalists.

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