Assa Abloy plans 500 Yale Smart Shop franchise stores across Asia

Locks and security-solutions company Assa Abloy plans to expand its Yale Smart Shop franchise network to 500 stores across Asia after a successful pilot in Toa Payoh, Singapore.

The company has launched a franchise program for Yale Smart Shop with a new store in Tiong Bahru, Singapore.

The store-in-store retail concept includes modular display cases which are geared for rapid deployment in new stores, the company said in a statement. The e-commerce platform fully supports a scalable yet sustainable business model to translate offline experiences into online purchases.

To ensure a consistent brand experience and smooth launch and operations at new locations, all franchisees will receive a Yale Smart Shop playbook, a store operator starter kit, and comprehensive training at the pilot store in Singapore.

“During the first few months, franchisees will receive all the support they need to build awareness in their neighborhood and local area,” said Patrick Ng, GM at Assa Abloy Singapore.

“We are very encouraged by the record-breaking results recorded at the pilot store in Singapore and look forward to significantly growing the Yale brand and e-commerce sales across the Asia-Pacific region over the next two years,” he added.

Adding to the eight Yale Smart Shops across five countries already operational in Asia Pacific, Assa Abloy plans to open 100 stores this year and add 400 stores by the end of next year.