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Asia Pacific drives Estee Lauder’s third quarter sales record

By Aiko Tanaka
1 min read
estee lauder
estee lauder
In this article (5)

Solid growth in Asia Pacific, including in Australia, has helped cosmetics giant Estee Lauder deliver an 18 per cent increase in third quarter sales, ahead of Wall Street estimates.

Delivering its financials for the quarter ended 31 March in the US on Wednesday, Estee Lauder said “solid sales increases” in Australia, Japan and Thailand, alongside double-digit sales growth in China, drove a 30 per cent increase in net sales from Asia Pacific to US$773 million.

Asia Pacific operating income was up 57 per cent to US$179 million, offsetting a 62 per cent fall in American earnings to deliver the company a total 16 per cent increase in operating income to US$497 million for the period.

Declining retail traffic weighed on Estee Lauder’s US-based bricks-and-mortar stores, but momentum in Asia Pacific has buoyed the business, which expects full year revenue to increase by 15 – 16 per cent, slightly higher than market consensus forecasts.

President and chief executive Fabrizio Freda said it was an “excellent” quarter for the business in what he expects will be an “outstanding fiscal year”.

“Among our multiple engines of growth, travel retail, online and Asia again were standouts, and we experienced strong momentum in other high growth channels and markets,” he said.

“Our performance this quarter reflected robust global demand across our portfolio, with virtually all our brands posting sales growth.”

Asian skincare sales and fragrance were standouts for the business, offsetting operating losses in make-up and relatively flat growth in haircare products during the quarter.

The company’s MAC makeup brand performed particularly well in Asia Pacific during the quarter, while La Mer and Estee Lauder drove growth in skincare.

Questions & Answers

Q.

Which specific markets within the Asia Pacific region contributed most to Estee Lauder's sales growth?

A.

Solid sales increases in Australia, Japan, and Thailand were noted, alongside double-digit sales growth in China. These markets collectively drove a 30 per cent increase in net sales from the region.

Q.

How did Estee Lauder's performance in Asia Pacific compare to its American operations during this quarter?

A.

Net sales from Asia Pacific rose by 30 per cent and operating income increased by 57 per cent. In contrast, American earnings saw a significant 62 per cent fall, mainly due to declining retail traffic.

Q.

Which product categories performed best for Estee Lauder globally, and which struggled during this period?

A.

Asian skincare sales and fragrance were standout performers, driving growth for the business. However, operating losses were recorded in make-up, and haircare products saw relatively flat growth.

Q.

What is Estee Lauder's forecast for its full-year revenue growth based on these results?

A.

Estee Lauder expects its full-year revenue to increase by 15-16 per cent. This projection is slightly higher than the market consensus forecasts.

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