AS Watson opens MoneyBack online venture for all retailers and restaurants
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Health and beauty retailer AS Watson has opened up its Moneyback loyalty program to help retailers in Hong Kong promote their businesses for free in preparation for an easing in the coronavirus pandemic.
“The pandemic has hit every community hard in many aspects, and it is extremely challenging for retailers,” said AS Watson (Asia & Europe) CEO Malina Ngai. “AS Watson is deeply rooted in Hong Kong for 180 years, we have been through many crises of different nature with the community. We know difficult days will pass, hence we should proactively plan ahead.”
The group’s loyalty program, which partners with 130 offline and online retailers, has an active member base of 3.7 million people, roughly half of Hong Kong’s population.
Small and large retailers are now being encouraged by the firm to register for the program free of charge. Participating merchants will receive free promotional opportunities, including the provision of free Watson face masks as shopping rewards.
Questions & Answers
Q.What is AS Watson offering retailers and restaurants to help them promote their businesses?
What is AS Watson offering retailers and restaurants to help them promote their businesses?
AS Watson is allowing small and large retailers and restaurants to register for its Moneyback loyalty programme free of charge. This provides them with free promotional opportunities, including the provision of free Watson face masks as shopping rewards.
Q.What is the size and reach of the Moneyback loyalty programme?
What is the size and reach of the Moneyback loyalty programme?
The Moneyback loyalty programme currently partners with 130 offline and online retailers. It has an active member base of 3.7 million people, which accounts for roughly half of Hong Kong’s population.
Q.Why is AS Watson opening up its Moneyback loyalty programme?
Why is AS Watson opening up its Moneyback loyalty programme?
AS Watson is opening up the programme to help retailers in Hong Kong promote their businesses for free. This is in preparation for an easing of the coronavirus pandemic, which has severely impacted the retail community.
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