AS Watson injects US$115 million into its O+O experience
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“We are mindful that digital transformation is not just about how much investment we put in technology or how many more digital devices we put in the stores,” said Manila Ngai, group COO of AS Watson Group and CEO of AS Watson Asia and Europe.
“It is also about a genuine revolution in the organisation culture – the way we think, the way we work, and the way we communicate and serve our customers.”
The investment comes after the brand expanded its ‘TechLab’ experience centre in Shenzhen, alongside its existing centre in the Netherlands. The centre features shopping technology such as unmanned stores, smart shelves, interactive games and facial recognition.
“Retail is evolving very quickly. What took a decade to develop in the past would now happen in two years,” Ngai added.
“Therefore, we need to build agility in the organisation, and to empower our people with data insights in real-time, cloud-based dashboards is key to fast and smart decision making. O+O continues to be AS Watson’s core strategy and technology is the critical engine for future growth.”
The Hong Kong-based retailer is serving more than 5.5 billion customers via its O+O platforms.
Questions & Answers
Q.What is the primary focus of AS Watson's US$115 million investment?
What is the primary focus of AS Watson's US$115 million investment?
The investment aims for a cultural revolution within the organisation, changing how they think, work, communicate, and serve customers, rather than just adding more technology or digital devices to stores.
Q.Where are AS Watson's 'TechLab' experience centres located?
Where are AS Watson's 'TechLab' experience centres located?
AS Watson has an expanded 'TechLab' experience centre in Shenzhen. They also operate an existing centre in the Netherlands, which features various shopping technologies.
Q.What specific shopping technologies are showed in the 'TechLab' centres?
What specific shopping technologies are showed in the 'TechLab' centres?
The 'TechLab' centres display technologies such as unmanned stores, smart shelves, interactive games, and facial recognition to enhance the shopping experience.
Q.How many customers does AS Watson serve through its O+O platforms?
How many customers does AS Watson serve through its O+O platforms?
The Hong Kong-based retailer currently serves more than 5.5 billion customers across its integrated O+O (Offline plus Online) platforms, making it a core strategy.
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