Soul Origin eager to hit “golden century” mark

Health fast food brand and coffee chain, Soul Origin, has recorded 12 per cent same store sales growth and continued to achieved double digital growth in its coffee sales.

The fastfood chain has also continued its expansion with the opening of its 75th store last week in Melbourne Central, Victoria.

Chris Mavris, Soul Origin chief operating officer, said Soul Origin plans to reach 100 stores before the end of the 2018 financial year.

“Soul Origin’s growth plans have stepped up a notch this financial year as we continue to expand in our existing markets of Queensland, News South Wales, Victoria and South Australia,” Mavris said.

Mavris said they will also open their first store in Western Australia later this financial year.

In the past 12 months, Soul Origin has opened 30 new stores, expanding from New South Wales into the Australian Capital Territory, Queensland, Victoria and South Australia.

Mavris said the rapid growth was on the back of strong double digit same store sales growth across the network, highlighting high customer demand for Soul Origin’s offering.

“In addition, we have strengthened our corporate support team, which has doubled in size in the past six months, to assist with our store expansion and continue to provide our high level of support to our franchisees and their stores,” he said. “We have boosted our capabilities in both store and coffee training, property, recruitment, marketing as well as our store opening teams. We have no plans of slowing down!”

Mavris said he was eager to hit the golden ‘100 stores’ mark over the coming months.

“We are building a solid foundation that will help expand the Soul Origin brand into more communities and new territories. It’s very rewarding to see the business continuing to go from strength to strength,” Mavris said.