Anta Sports Lifts First-Half Revenue 12.9% to $6.1 Billion

In this article (7)
Anta Sports lifted first-half revenue 12.9 per cent to RMB43.51 billion ($6.1 billion) for fiscal 2026. Strong demand across the company’s outdoor portfolio drove the top-line gain.
Revenue at the core Anta brand rose 4.8 per cent year on year to RMB17.77 billion ($2.64 billion). Sportswear line Fila added RMB15.05 billion ($2.24 billion), a 6.1 per cent increase over the six-month period.
Outdoor labels outpace core brands
Specialty outdoor and niche sports apparel carried the bulk of the group’s sales growth. The division covering Descente, Kolon Sport, Jack Wolfskin and female activewear label Maia Active surged 44.2 per cent to RMB10.69 billion ($1.59 billion).
Spending on product development increased alongside the broader business. Anta allocated approximately RMB1.11 billion ($164.95 million) to research and development during the half.
Chairman Ding Shizhong said the company will keep investing in product innovation, brand equity and regional retail upgrades. It also plans to build global management capabilities.
Leadership reset at the flagship unit
The financial update follows an executive change at the group’s main commercial division. Anta brand chief executive Xu Yang stepped down in July, citing personal family reasons. Directors placed co-chief executive Lai Shixian in charge of the flagship label on an interim basis.
Market trends show a broader split in Chinese sportswear retail. Mainstream sneaker and apparel sales face stiffer price competition and saturated footprints. Meanwhile, premium outdoor lines continue to capture higher consumer spending in tier-one and tier-two cities.
Beyond its directly run portfolio, Anta remains the controlling shareholder in Amer Sports, owner of Arc’teryx, Salomon, Wilson and Atomic. Focus now turns to how quickly interim chief Lai Shixian adjusts retail distribution for the core Anta brand ahead of the winter selling season.
Questions & Answers
Q.What drove the overall increase in Anta Sports' first-half revenue?
What drove the overall increase in Anta Sports' first-half revenue?
The company's overall revenue growth was primarily driven by strong demand across its outdoor portfolio. The division covering brands like Descente and Kolon Sport saw a significant surge in sales.
Q.How did the core Anta brand's revenue perform compared to the outdoor labels?
How did the core Anta brand's revenue perform compared to the outdoor labels?
The core Anta brand's revenue rose by 4.8 per cent. In contrast, the outdoor labels division, including Descente and Kolon Sport, surged by 44.2 per cent, significantly outpacing the core brand.
Q.What are Anta Sports' future investment priorities, according to the chairman?
What are Anta Sports' future investment priorities, according to the chairman?
Chairman Ding Shizhong stated that the company will continue to invest in product innovation, building brand equity, and upgrading its regional retail operations. They also plan to develop global management capabilities.
Q.What recent change occurred in the leadership of the flagship Anta brand?
What recent change occurred in the leadership of the flagship Anta brand?
Anta brand chief executive Xu Yang stepped down in July due to personal family reasons. Co-chief executive Lai Shixian has since been placed in charge of the flagship label on an interim basis.
Reader pulse
Is Anta's outdoor strategy sustainable?
22,364 votes so far