
Salomon Expands Womens Footwear Push Following Jisoo Seoul Campaign
Direct-to-consumer sales to female shoppers rose ten percentage points to 45 percent over two years at the Amer Sports-owned label.
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Direct-to-consumer sales to female shoppers rose ten percentage points to 45 percent over two years at the Amer Sports-owned label.

Outdoor labels Descente and Kolon Sport led expansion with a 44.2 per cent sales surge while the flagship Anta brand grew at a more modest 4.8 per cent pace.

China’s Anta Sports has lodged a US$5.3 billion bid for Amer Sports, which owns Salomon, Wilson, Arc’teryx, Suunto, Peak Performance and Precor, among other brands. Anta Sports has teamed with Hong Kong-headquartered private-equity group FountainVest partners…
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