Amore K-beauty store pops up in Singapore with Lazada
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An Amore K-beauty store has launched in Singapore in partnership with Lazada, both online and offline.
The store sells popular AmorePacific brands such as Sulwhasoo, Innisfree and Laneige as well as “cult” brands such as Hanyul and Iope. Amore will sell from a physical store in Funan with an online-to-offline channel on Lazada. Buying items in-store will require customers to scan a barcode and complete their purchase on Lazada.
“We are proud to be the platform of choice for top retail brands, and are pleased to partner AmorePacific on this first-of-its-kind project to jointly develop our New Retail capabilities together,” said Lazada Singapore CEO James Chang.
The Amore K-beauty shop will host beauty workshops by South Korean makeup artists and feature new technology from Seoul to help customers better understand their skin needs.
Questions & Answers
Q.What is the primary way customers will purchase items at the physical Amore K-beauty store?
What is the primary way customers will purchase items at the physical Amore K-beauty store?
Customers visiting the physical store will need to scan a barcode for their desired items. The purchase itself will then be completed through the Lazada platform, integrating the in-store experience with online retail functionality.
Q.Which specific AmorePacific brands will be available for purchase at the new store?
Which specific AmorePacific brands will be available for purchase at the new store?
The store will offer popular AmorePacific brands including Sulwhasoo, Innisfree, and Laneige. Also, customers can expect to find 'cult' brands like Hanyul and Iope among the product selection.
Q.What additional features or services will the Amore K-beauty shop provide to customers?
What additional features or services will the Amore K-beauty shop provide to customers?
The shop plans to host beauty workshops led by South Korean makeup artists. It will also feature new technology from Seoul, designed to assist customers in better understanding their individual skin needs and recommending suitable products.
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