Amazon launches local online E-commerce store
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Amazon has launched Amazon.sg, a larger local online store in Singapore, to diversify its product offer and compete with rivals such as Lazada and Shopee.
Fast delivery service through mobile app Amazon Prime Now was launched in Singapore in 2017. However, the initial product range was not broad enough to compete with other online shopping platforms.
“With Amazon.sg, we want to provide what customers have been asking us for: the ability for everyone to shop on a desktop and mobile, more local and international selection from Amazon and trusted sellers, paired with fast and reliable delivery”, says Henry Low, country manager at Amazon Singapore. “And we are also adding even more benefits for Prime members.”
Different to other e-commerce companies which focus on a marketplace model, Amazon allows small- and medium-sized Singapore businesses (SMBs) to offer their products on Amazon.sg to reach more online customers and expand their business.
Questions & Answers
Q.What is the primary aim behind Amazon's decision to launch Amazon.sg in Singapore?
What is the primary aim behind Amazon's decision to launch Amazon.sg in Singapore?
Amazon launched Amazon.sg to diversify its product offer, increase its range of goods, and compete more effectively with existing e-commerce rivals such as Lazada and Shopee in Singapore. This expanded platform addresses previous limitations in product selection.
Q.How does Amazon.sg differ from the Amazon Prime Now service previously available in Singapore?
How does Amazon.sg differ from the Amazon Prime Now service previously available in Singapore?
Amazon Prime Now, launched in 2017, was a mobile app offering fast delivery but with a limited product range. Amazon.sg is a larger online store accessible via desktop and mobile, providing a broader selection of local and international products.
Q.What unique feature does Amazon.sg offer for small- and medium-sized Singaporean businesses?
What unique feature does Amazon.sg offer for small- and medium-sized Singaporean businesses?
Amazon.sg allows Singaporean small and medium-sized businesses to sell their products on its platform. This differs from other e-commerce companies that primarily focus on a marketplace model, helping local SMBs reach more online customers.
Q.What specific improvements does Amazon.sg bring for Prime members compared to previous offerings?
What specific improvements does Amazon.sg bring for Prime members compared to previous offerings?
The new Amazon.sg platform is designed to include even more benefits for Prime members. While the article does not detail these specific benefits, it states that additional advantages are being added for existing subscribers.
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