Amazon launches local online E-commerce store

Oct 18, 2019Updated May 20, 20251 min read

Amazon has launched Amazon.sg, a larger local online store in Singapore, to diversify its product offer and compete with rivals such as Lazada and Shopee.

Fast delivery service through mobile app Amazon Prime Now was launched in Singapore in 2017. However, the initial product range was not broad enough to compete with other online shopping platforms.

“With Amazon.sg, we want to provide what customers have been asking us for: the ability for everyone to shop on a desktop and mobile, more local and international selection from Amazon and trusted sellers, paired with fast and reliable delivery”, says Henry Low, country manager at Amazon Singapore. “And we are also adding even more benefits for Prime members.”

Different to other e-commerce companies which focus on a marketplace model, Amazon allows small- and medium-sized Singapore businesses (SMBs) to offer their products on Amazon.sg to reach more online customers and expand their business.

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Mei Ling Tan

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Mei Ling Tan is the Editor of Retail News Asia, where she leads the editorial team in delivering in-depth coverage of Asia’s dynamic retail landscape. With over a decade of experience in business journalism, Mei Ling is known for her sharp analysis, deep industry insights, and commitment to uncovering the stories behind Asia’s most innovative retail brands. Before joining Retail News Asia, Mei Ling held senior reporting roles at regional business publications, covering everything from consumer trends to digital transformation in retail. A graduate of the National University of Singapore with a degree in Communications and New Media, she combines journalistic integrity with a strong understanding of evolving market forces. Outside the newsroom, Mei Ling is a frequent speaker at industry panels and a mentor for young journalists.

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