Amazon launches button for instant product ordering

1 min readUpdated May 27, 2025Apr 7, 20151:00 AM

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Online retailer Amazon.com Inc has launched a hardware that allows its Prime members to order a product by pushing a button.

The ‘Dash button’, which is connected with the Amazon app through Wi-Fi, is brand specific and the company has tied up with household names such as Tide, Huggies and Gillette.

The ‘Dash button’ comes with an adhesive and a hook and can be hung or hooked anywhere in the home.

The offer, limited to three Dash buttons per customer, is only open to members who receive an email from the company with an invitation to receive a free Dash Button.

Reuters had reported in September that Amazon would boost staffing at its secretive Silicon Valley-based hardware unit as it tests Internet-connected “smart” home gadgets.

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Questions & Answers

What is the purpose of Amazon's new Dash button?

The Dash button is a hardware device that allows Amazon Prime members to order a specific product by simply pushing it. It connects to the Amazon app via Wi-Fi for instant re-ordering of household items.

Are there any restrictions on who can get a Dash button and how many?

Only Prime members who receive an email invitation from Amazon are eligible for a free Dash button. Each invited customer is limited to a maximum of three Dash buttons in total.

Which brands are participating in the Dash button programme?

The Dash button is brand-specific, and Amazon has partnered with several well-known household names. These include Tide, Huggies, and Gillette, among others, for instant product ordering.

How is the Dash button physically installed or used in a home?

The Dash button is designed for flexible placement within the home. It comes equipped with both an adhesive backing and a hook, allowing users to either stick it or hang it anywhere convenient.

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