Aland introduces K-pop style to Bangkok
In this article (5)
Korean fashion retailer Aland, known by millennials in its homeland for its styles influenced by K-pop, has opened a store in Bangkok.
It has a network of shops across Seoul and also in Hong Kong. Like these, its new Siam Center outpost offers young and emerging Korean fashion and lifestyle brands.
Run as a franchise by Thai retail and development company Siam Piwat, which owns Siam Center as well as other malls in the capital. The store’s interior design palette is dominated by stainless steel, creating a minimalist environment geared toward millennial shoppers.
The store carries 80 Korean brands in different categories including fashion, beauty, accessories and lifestyle. It will also partner regularly with artists to launch collaborative collections, such as the 3.3 Field Trip x MMMG co-designed eco bags and pouches by Soo-yeol Bae.
Questions & Answers
Q.Which company is operating the new Aland store in Bangkok?
Which company is operating the new Aland store in Bangkok?
The new Aland store is run as a franchise by Thai retail and development company Siam Piwat. This company also owns the Siam Center mall where the store is located, alongside other malls in the capital.
Q.What is the design style of the new store in Bangkok?
What is the design style of the new store in Bangkok?
The store’s interior design features a palette dominated by stainless steel. This creates a minimalist environment that is specifically geared towards millennial shoppers, reflecting the brand's target audience.
Q.What kind of products does the new Aland store offer?
What kind of products does the new Aland store offer?
The store carries 80 Korean brands across various categories. These include fashion, beauty products, accessories, and lifestyle items, providing a broad range of goods to customers.
Q.Does Aland plan any special collaborations at its new Bangkok store?
Does Aland plan any special collaborations at its new Bangkok store?
Yes, the store will regularly partner with artists to launch collaborative collections. An example mentioned is the 3.3 Field Trip x MMMG co-designed eco bags and pouches by Soo-yeol Bae.
Reader pulse
Is Aland's Bangkok entry a winning strategy?
17,127 votes so far