Aland introduces K-pop style to Bangkok

Korean fashion retailer Aland, known by millennials in its homeland for its styles influenced by K-pop, has opened a store in Bangkok.

It has a network of shops across Seoul and also in Hong Kong. Like these, its new Siam Center outpost offers young and emerging Korean fashion and lifestyle brands.

Run as a franchise by Thai retail and development company Siam Piwat, which owns Siam Center as well as other malls in the capital. The store’s interior design palette is dominated by stainless steel, creating a minimalist environment geared toward millennial shoppers.

The store carries 80 Korean brands in different categories including fashion, beauty, accessories and lifestyle. It will also partner regularly with artists to launch collaborative collections, such as the 3.3 Field Trip x MMMG co-designed eco bags and pouches by Soo-yeol Bae.