What is AIS's current market share in the fiber broadband sector?

AIS currently holds approximately a 2% share of the total fiber broadband market. This is based on their existing subscriber base of around 200,000 customers for their fiber services.

Telecom

AIS ramps up fiber competition

By Aiko TanakaThailand

1 min readUpdated Jun 4, 2025Sep 29, 20163:32 AM

In this article (5)

Thailand’s top mobile operator AIS is gearing up to launch what it says will be the country’s fastest fiber broadband services.

The operator aims to attract 300,000 users to its fiber service this year, increasing to 2 million by 2019.

The operator first entered the fiber broadband fray in April and has already been shaking up the market. The company currently has around 200,000 subscribers to its existing fiber services, a roughly 2% share of the total market.

Now the company aims to disrupt the market further, with plans to offer an entry-level 20Mbps service for 590 baht ($17) per month, comparable to the prices of ADSL broadband services.

AIS will also offer 50Mbps services for 888 baht per month and 100Mbps services for 1,888 baht per month. All packages will include free WiFi routers, free AIS internet TV and free installation.

With the new packages AIS has increased its target monthly fiber net additions to 45,000, up from a previous target of 30,000-35,000.

AdvertisementAdvertise with usMobile 320×100

What this means

AIS’s aggressive new pricing strategy, offering high-speed fiber at ADSL-comparable costs, will undoubtedly shake up Thailand's broadband market. By targeting 300,000 users this year, the move pressures established players, forcing them to review their own value propositions or risk significant customer churn. This mirrors other retail sectors in Asia, where new entrants or expanded offerings from incumbents often lead to price wars or enhanced service bundles. The inclusion of free internet TV and installation further sweetens the deal, making it a compelling offer for consumers. The main risk lies in sustaining profitability given the deep discounts. We should closely watch AIS's reported subscriber figures for the 20Mbps, 50Mbps, and 100Mbps packages over the next quarter.

Aiko Tanaka · Retail News Asia newsroom

Questions & Answers

What are the price points for AIS's new fiber broadband packages?

The new packages include a 20Mbps service for 590 baht per month, a 50Mbps service for 888 baht per month, and a 100Mbps service for 1,888 baht per month.

What additional benefits are included with the new AIS fiber packages?

All the new packages come with several benefits. These include free WiFi routers, complimentary AIS internet TV, and free installation for subscribers.

How have AIS's monthly subscriber growth targets changed for their fiber service?

AIS has increased its target for monthly fiber net additions. The new target is 45,000 users per month, which is an increase from their previous target of 30,000-35,000.

Reader pulse

Is AIS's new fiber pricing strategy sustainable?

21,106 votes so far