Fashion
Airweave, Japan’s top selling brand of premium bedding toppers and pillows, has opened its first store in the US.
The flagship officially opens its doors today, February 27, at 498 Broome St in the trendy SoHo district of Manhattan, New York City. Airweave says the store will introduce US consumers to the brand’s “luxury, innovative, high performance bedding toppers” designed from ongoing research into sleeping comfort.
Created with Japanese technology, airweave products are made of three-dimensional, entwined resin fibers, allowing air to occupy more than 90 per cent of the material. Airweave says its products offer comfortable support and improves sleep quality through ergonomic, breathable design and highly resilient materials which allow users to roll over easily and maintain a deep and restorative sleep.
The new, two-story airweave SoHo store features about 2400 sqft of space and will offer guests an intimate introduction to Airweave’s collection of bedding toppers.
The store employs three “sleep counselors” who will serve as brand ambassadors, along with sales associates trained to educate customers on the products’ features.
“The store’s simple, clean and contemporary design will work in tandem with the brand’s mission to redefine and refine quality of sleep, so the customer sleeps deeper and awakens invigorated,” the company said in a statement.
The store will also feature a private room for select customers to undergo sleep assessments and offer a personal shopping experience with airweave.
President and CEO of Airweave, Motokuni Takaoka, said the company wants to personally connect with Airweave customers and introduce them to the brand’s innovative construction.
The company also sells its products online in the US, with prices ranging from $190 to $1570. Airweave was founded in 2004 by Takaoka. Its products have been endorsed by a raft of sports and entertainment personalities, are used on Japan Airlines international flights in First and Business classes and found in hotels including the Four Seasons Hotel, Tokyo, the Ritz Carlton Shanghai Pudong and the Park Hyatt Shanghai.
