Celebrate 2017 with ZALORA’s exclusive Chinese New Year Collection
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Ahead of the annual Spring Festival celebration, ZALORA, Asia’s online fashion destination, launches its third Chinese New Year collection with a bigger range of modern festive wear for the fashion forward women. With over 200 styles, there are plenty of options available to suit different preferences and styles. Be fashion-ready for the upcoming holiday celebration with an early festive shopping at ZALORA.com.
ZALORA exclusive 2017 Chinese New Year collection exudes femininity with a focus on soft and contemporary aesthetic that is driven by a sense of romantic nostalgia, a departure from previous year’s bold and vibrant collection. Entitled Modern Romantics, the exclusive collection is filled with light and delicate pieces adorned with details like layers, ruffles and flare sleeves on soft shapes and modern silhouettes. Sheer chiffon in powder pastel shades and delicate feminine fabrics like soft laces are key fabrications of the collection.
Featuring a mix of jumpsuits and rompers in spring floral prints, off-shoulder dresses, and versatile separates including asymmetrical skirts, shorts with scallop hem detail and all-time favourite peplum tops, ZALORA customers will have plenty of options to choose from for their festive wardrobe. In addition to the auspicious red, the colour palette of this year’s Chinese New Year collection is a combination of classic neutrals, shades of blue as well as one of the season’s hottest colours, dusty pink.
Rayne Reed, Head of Private Labels of ZALORA Group commented: “ZALORA prides itself in dressing
“The ZALORA 2017 Chinese New Year collection is available on sale from today exclusively in six markets: Singapore, Hong Kong, Taiwan, Malaysia, Indonesia and the Philippines.”
the modern women for any occasion including festivities like Chinese New Year. We believe our collection gives our customers the chance to celebrate cultural heritage in a modern way. We want to empower women to express their individual style as each piece is beautiful and versatile. ZALORA’s Chinese New Year collection represents the latest trends, and up-to-date styling while remaining true to the spirit of the festive season.
When designing the collection, we were inspired by the mood of Chinese watercolour paintings, the style of traditional paper cutting, and romantic florals. We included on-trend details such as light layers, romantic ruffles and lace into modern silhouettes. The iconic Qipao shape is reinterpreted through updated cuts and feminine fabrics – metallic lace as an example – to bring a sparkling freshness to the collection. Exclusive prints, metallic lace and auspicious colours play a major part in setting the mood of the season, including jewel tone reds, glimmering gold, powder pastels.
Our style savvy customers can find contemporary festive fashion conveniently at ZALORA with just a few clicks and with our speedy delivery, they can start wearing their new outfits in no time!”
The ZALORA 2017 Chinese New Year collection is available on sale from today exclusively in six markets: Singapore, Hong Kong, Taiwan, Malaysia, Indonesia and the Philippines. Prices range from S$29 to S$79. Customers celebrating Chinese New Year can shop their festive outfits anytime, anywhere exclusively at www.zalora.sg/chinese-new-year/ and on the ZALORA mobile app.
Questions & Answers
Q.What is the overall aesthetic or theme for ZALORA's 2017 Chinese New Year collection?
What is the overall aesthetic or theme for ZALORA's 2017 Chinese New Year collection?
The collection, titled 'Modern Romantics', focuses on a soft, contemporary aesthetic driven by romantic nostalgia. It features light and delicate pieces with details like layers, ruffles, and flare sleeves on soft shapes.
Q.What kind of specific garments and colours are included in this year's collection?
What kind of specific garments and colours are included in this year's collection?
The collection offers jumpsuits, rompers, off-shoulder dresses, and separates like asymmetrical skirts and peplum tops. Colours include classic neutrals, shades of blue, dusty pink, and auspicious red.
Q.Which specific markets will ZALORA's 2017 Chinese New Year collection be available in?
Which specific markets will ZALORA's 2017 Chinese New Year collection be available in?
The 2017 Chinese New Year collection is available in Singapore, Hong Kong, Taiwan, Malaysia, Indonesia, and the Philippines. It can be purchased on the ZALORA website or mobile app.
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