Adore Me Announces its Launch in China
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US lingerie brand Adore Me has announced its expansion into China.
The online brand, which currently delivers throughout the US, will be offering its full range on the Chinese market via interactive livestreams and the global shopping platform ShopShops. The move follows a hundredfold growth in revenue since first launching in 2012.
Adore Me founder and CEO Morgan Hermand-Waiche said the company has been experiencing a growing demand from Chinese shoppers, so it was exciting to be able to make its products available to them online.
“We’re introducing innovation and affordable, fast-fashion intimates to even more women around the world.”
Lingerie brand Adore Me retails bras, panties, lingerie, sleepwear, loungewear, and activewear.
Questions & Answers
Q.How will Adore Me sell its products to Chinese customers?
How will Adore Me sell its products to Chinese customers?
The brand will offer its full range on the Chinese market through interactive livestreams and the global shopping platform ShopShops.
Q.Why has Adore Me decided to expand into China?
Why has Adore Me decided to expand into China?
The company has observed a growing demand from Chinese shoppers for its products, according to founder and CEO Morgan Hermand-Waiche.
Q.What types of products does Adore Me sell?
What types of products does Adore Me sell?
Adore Me retails a variety of items including bras, panties, lingerie, sleepwear, loungewear, and activewear.
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