Adidas Originals launches new Personalisation System

Adidas Originals has launched its newest silhouette ‘Point of Deflection System’, which allows customers to create their own sneakers.

Inspired by Adidas’ iconic 90s ‘POD System’ technology and engineered with a podular sole unit, the new silhouette is built to create natural motion, flexibility and comfort.

To celebrate the launch, global creators including Cali Thornhill DeWitt, DJ Clark Kent and Victor Ma were invited to the PODS Maker Lab in London’s Shoreditch neighbourhood.

With assistance from Adidas Originals creators including Pharrell Williams, guests created their one-of-a-kind pair of shoes in a full footwear experience by mixing and matching PODS components with classic Originals elements.

At night, musicians such as Migos, Suspect OTB and DJ Benji B, brought live performances.

The POD System is available globally both online and offline at Adidas Originals.