Adidas Originals launches new Personalisation System
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Adidas Originals has launched its newest silhouette ‘Point of Deflection System’, which allows customers to create their own sneakers.
Inspired by Adidas’ iconic 90s ‘POD System’ technology and engineered with a podular sole unit, the new silhouette is built to create natural motion, flexibility and comfort.
To celebrate the launch, global creators including Cali Thornhill DeWitt, DJ Clark Kent and Victor Ma were invited to the PODS Maker Lab in London’s Shoreditch neighbourhood.
With assistance from Adidas Originals creators including Pharrell Williams, guests created their one-of-a-kind pair of shoes in a full footwear experience by mixing and matching PODS components with classic Originals elements.
At night, musicians such as Migos, Suspect OTB and DJ Benji B, brought live performances.
The POD System is available globally both online and offline at Adidas Originals.
Questions & Answers
Q.What is the key feature of the new Adidas Originals silhouette?
What is the key feature of the new Adidas Originals silhouette?
The new ‘Point of Deflection System’ silhouette allows customers to create their own sneakers. It is inspired by the iconic 90s ‘POD System’ technology and engineered with a podular sole unit for natural motion, flexibility, and comfort.
Q.How did Adidas Originals celebrate the launch of the new system?
How did Adidas Originals celebrate the launch of the new system?
Adidas celebrated by inviting global creators like Cali Thornhill DeWitt and DJ Clark Kent to the PODS Maker Lab in London. With help from Adidas Originals creators such as Pharrell Williams, guests designed unique shoes, and Migos performed live.
Q.Where can customers purchase the new POD System sneakers?
Where can customers purchase the new POD System sneakers?
The POD System sneakers are available for purchase globally. Customers can find them both online through the Adidas Originals website and offline at Adidas Originals retail stores worldwide.
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