A German Bank Wants its Customers to go Cashless

In this article (5)
In a country where cash has been king for decades, Deutsche Bank will stop allowing customers to pick up cash at its counters.
There is a German adage that Geld Stinkt Nicht, which translates into money doesn’t stink, and helps to explain the country’s strong, and perhaps a stereotypical, preference for cash over the years. Deutsche Bank is seeking to change that.
In tapping into another German trait, that of frugality, Lars Stoy, who heads domestic retail banking operations of Germany’s largest commercial bank said at an investor conference that «In the future, I don’t want to offer cash in the branches anymore, because holding cash incurs costs.
While not specifying a timeline for the changes, Stoy said that cash would only be offered in a few large centers and that generally, he wants to further reduce the number of branches in Germany.
The main task of the branch is sales along with “advising customers on investments, mortgages, to a certain extent on consumer loans and insurance. Once that is the case, then the branches will be profitable again, Stoy said.
Moreover, the plans are in response to changes in customer behavior, with the trend toward cashless payments significantly increasing, while at the same time demand for personal advice is also on the rise, Stoy said.
In terms of cash supply, Deutsche Bank will maintain a nationwide network of ATMs adding that money can also be withdrawn at supermarkets or gas stations.
Questions & Answers
Q.Why is Deutsche Bank no longer offering cash services at its counters?
Why is Deutsche Bank no longer offering cash services at its counters?
Lars Stoy stated that holding cash incurs costs, which is why the bank aims to stop offering cash in branches. This is part of a wider strategy to make branches profitable again.
Q.What will be the primary focus for Deutsche Bank branches in the future?
What will be the primary focus for Deutsche Bank branches in the future?
The main task for branches will be sales and advising customers on investments, mortgages, consumer loans, and insurance. This shift is intended to improve branch profitability.
Q.How will customers be able to access cash once the changes are implemented?
How will customers be able to access cash once the changes are implemented?
Deutsche Bank will maintain a nationwide network of ATMs. Customers will also be able to withdraw money at supermarkets or gas stations across Germany.
Q.Are these changes being introduced because of altered customer habits?
Are these changes being introduced because of altered customer habits?
Yes, Lars Stoy confirmed the plans are a response to changes in customer behaviour. There is a growing trend towards cashless payments, alongside increased demand for personal advice.
Reader pulse
Is Deutsche Bank's cashless move a trendsetter?
20,757 votes so far