Coach Asia revamps duty free network
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US accessories and lifestyle label Coach Asia is remodelling its duty-free and travel retail stores to tie in with its new “modern luxury” concept, and is planning further expansion in the region.
The company says the aim is to provide a “warm and inviting” environment in which to showcase the latest products from Coach creative director Stuart Vevers.
“The performance of the renovated stores has been very strong, and the concept has been extremely well received by the Asian consumer,” Coach International division vice-president of sales Paulo Colino said.
“We are pleased with the progress we have made updating the stores and expect to have nearly half of our shops in the region remodelled by the summer of next year.”
Coach has nearly 80 shops spread over 15 countries, including airport and cruise-ship locations.
Key stores for the renovation include DFS and China Duty Free in Siem Reap, Ginza with Lotte in Tokyo, Kansai Airport with JatCo, Hongqiao Wing 5 with Dufry and Kunming Airport with Lagardere TR, Phuket downtown with King Power, Sentosa Plaza with Valiram in Singapore, and Sunplaza and Chinachem with DFS in Hong Kong.
“Given the success we have seen in this region, we plan to expand into additional countries in Asia, including India and Myanmar,” says Colino.
Coach is now a quarter way through the refit program.
Questions & Answers
Q.What is the primary objective behind Coach Asia's remodelling of its duty-free and travel retail stores?
What is the primary objective behind Coach Asia's remodelling of its duty-free and travel retail stores?
The main aim is to create a "warm and inviting" environment. This new design allows the company to better show the latest products from its creative director, Stuart Vevers, aligning with the "modern luxury" concept.
Q.How far along is Coach Asia with its store renovation program in the region?
How far along is Coach Asia with its store renovation program in the region?
Coach Asia is currently a quarter way through its refit program. They expect to have nearly half of their shops in the region remodelled by the summer of next year, based on current progress.
Q.Which specific countries are targeted for Coach's future expansion within Asia?
Which specific countries are targeted for Coach's future expansion within Asia?
Following the success observed in the existing region, Coach plans to expand into additional Asian countries. These future expansion markets include both India and Myanmar.
Q.How many duty-free shops does Coach operate across Asia, and in how many countries?
How many duty-free shops does Coach operate across Asia, and in how many countries?
Coach currently operates nearly 80 shops across 15 countries in the region. These locations include various airport and cruise-ship retail points, all part of its extensive duty-free network.
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