6ixty8ight makes Japanese debut with online launch
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Hong Kong lingerie brand 6ixty8ight marks its Japanese debut tomorrow by launching an e-commerce store.
The 6ixty8ight Japan online store will be used to build brand awareness in the market before the first physical stores open later this year.
“The brand’s expansion strategy has been highly focused on e-commerce since the last quarter of 2019, which also became the top business priority as a result of multiple markets being locked down due to Covid-19 epidemic since the beginning of 2020,” the company said in a statement.
The online store will feature a full range of lingerie, homeware, casualwear and accessories. The brand will also introduce its new collections on the Japan online store including Tropical Lace Collection and Everyday Dresses.
Founded in 2002, 6ixty8ight operates more than 200 stores across Greater China, South Korea, Singapore and Malaysia.
Questions & Answers
Q.What is the primary purpose of launching the e-commerce store in Japan?
What is the primary purpose of launching the e-commerce store in Japan?
The e-commerce store will be used to build brand awareness in the Japanese market. This strategy precedes the opening of the first physical stores, which are planned for later this year.
Q.Why has 6ixty8ight recently focused its expansion strategy on e-commerce?
Why has 6ixty8ight recently focused its expansion strategy on e-commerce?
The brand's expansion strategy shifted to e-commerce from late 2019. This became a top business priority due to multiple markets experiencing lockdowns because of the Covid-19 epidemic since early 2020.
Q.What product categories will be available on the new Japanese online store?
What product categories will be available on the new Japanese online store?
The new online store will offer a full range of products. This includes lingerie, homeware, casualwear, and accessories, alongside new collections such as Tropical Lace Collection and Everyday Dresses.
Q.How many stores does 6ixty8ight currently operate across its existing markets?
How many stores does 6ixty8ight currently operate across its existing markets?
6ixty8ight, founded in 2002, currently operates more than 200 stores. These stores are located across Greater China, South Korea, Singapore, and Malaysia, according to the company.
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