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Cineleisure mall unveils new retail concept

By Minjun Park
1 min read
Cineleisure
Cineleisure
In this article (4)

Cineleisure mall has unveiled its new look, welcoming three new tenants. Targeting youth, the revamped mall gets interiors fitted with concrete juxtaposed against rustic wood timber, with a blend of earthy hues and cool steel palettes.

The mall also extends its mix of food, fashion, and entertainment choices.

Three new concepts are added this month including Tenkaichi Japanese BBQ and Shabu Shabu, The Alley Luxe, and Amazing Castle.

New tenants

Making its debut in Singapore, Taiwanese bubble tea chain The Alley is set to feature its first-ever premium lifestyle cafe concept The Alley Luxe. The outlet will offer the brand’s beverages alongside European-inspired foods such as croissants and cruffins.

Japanese restaurant Tenkaichi Japanese BBQ & Shabu Shabu will offer a premium buffet, along with Donburi sets.

As the first of its kind in Singapore and in Asia, Amazing Castle is a kingdom-themed entertainment play centre consisting of nine different activity stages.

Based on the legend of a fairy kingdom being attacked by invaders, each activity stage features a physically interactive game for participants to confront challenges and ‘fight off invaders’.

New redemption

Cineleisure has also launched the Cathay Lifestyle Mall Redemption Mobile app, which allows shoppers to make redemptions seamlessly anywhere, anytime.

Shoppers who spend a minimum amount at the mall have to photograph their receipt and upload via the app. Once verified, e-vouchers will be sent to the shopper for use at participating shops.

Questions & Answers

Q.

What is the target demographic for the revamped Cineleisure mall?

A.

The mall is specifically targeting youth with its new look and concepts. This aligns with its extended mix of food, fashion, and entertainment choices.

Q.

Which new tenants are making their debut in Singapore at Cineleisure mall?

A.

Taiwanese bubble tea chain The Alley is introducing its premium lifestyle cafe concept, The Alley Luxe. Amazing Castle is also the first of its kind in Singapore and Asia.

Q.

How does the Cathay Lifestyle Mall Redemption Mobile app work for shoppers?

A.

Shoppers photograph their receipt after spending a minimum amount and upload it via the app. Once verified, e-vouchers are sent for use at participating shops.

Reader pulse

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