Zus Coffee’s Ambitious Expansion: 200 New Outlets Across Southeast Asia
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Zus Coffee, the well-established Malaysian chain, has announced its expansion into Thailand with the opening of two new outposts in Bangkok. This move marks a key stage in the brand’s previously stated intentions for regional growth.
Expansion into Bangkok
The two stores, located at Varnish Place Ari, a renowned lifestyle hub, and Baan Kampu Asoke on Sukhumvit 21 Road, were established in partnership with RSC, a prominent leasing firm.
These Bangkok locations are just a fraction of Zus Coffee’s ambitious strategy to establish 200 new outlets throughout Southeast Asia within the year. As part of this growth plan, the company is aiming to unveil at least 107 new stores in its home country of Malaysia, approximately 80 in the Philippines, and six in Singapore. Additional expansion in Thailand, Brunei, and Indonesia is also on the horizon.
About Zus Coffee
Zus Coffee was founded in 2019 with a specific focus on offering budget-friendly specialty coffee. Since its inception, the company has experienced remarkable growth, mushrooming from 290 outlets in 2023 to over 700 locations in Malaysia.
The company embarked on its international expansion in 2023, with the Philippines being the first overseas market where it launched operations.
Questions & Answers
When was Zus Coffee founded?
Zus Coffee was established in 2019, specializing in affordable specialty coffee.
What is Zus Coffee’s expansion plan for the year?
Zus Coffee aims to open 200 new outlets across Southeast Asia this year. The plan includes launching at least 107 new stores in Malaysia, around 80 in the Philippines, and six in Singapore, with further expansion planned in Thailand, Brunei, and Indonesia.
Where has Zus Coffee recently expanded to?
Zus Coffee has recently expanded into Thailand, opening two new outlets in Bangkok.