Zara opens first tech-forward concept store in Thailand
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Zara has renovated its store in Central Phuket, making it the brand’s first tech-forward concept store in Thailand.
The store, which first opened in 2011, features a white minimalist interior design and has more than doubled in size, from 840sqm to more than 1700sqm. It features technology tools that allow customers to integrate online and physical store platforms.
This is part of the brand’s global rollout of its new concept, which aims to provide customers with a more spacious, innovative, and sustainable shopping experience.
The Inditex-owned company unveiled its first tech-forward concept store in Madrid, Spain, which it characterised as the “most advanced” store in 2022. The store concept focuses primarily on technology tools that allow consumers to browse the store of their choice online, check available stock, shop online, and pick up their products in just two hours.
It also promotes sustainability in store, where it uses eco-friendly products and “some of the most advanced environmental eco-efficient systems”
Zara has also launched this model with stores in the US, India, and Portugal.
Questions & Answers
Q.Which existing store in Thailand has Zara converted into its first tech-forward concept store?
Which existing store in Thailand has Zara converted into its first tech-forward concept store?
Zara has renovated its store in Central Phuket to create its first tech-forward concept store in Thailand. This particular store originally opened its doors in 2011, making it a long-standing location for the brand.
Q.What are some of the technology tools available in Zara's new concept store?
What are some of the technology tools available in Zara's new concept store?
The new concept store features technology tools that enable customers to integrate online and physical shopping. Shoppers can browse a chosen store online, check stock availability, shop virtually, and collect products in just two hours.
Q.Besides Thailand, in which other countries has Zara introduced this new tech-forward store model?
Besides Thailand, in which other countries has Zara introduced this new tech-forward store model?
Zara has already launched this new tech-forward store model in several other countries globally. These locations include the US, India, and Portugal, following its initial unveiling in Madrid, Spain.
Q.How has the size of the Zara store in Central Phuket changed following its renovation?
How has the size of the Zara store in Central Phuket changed following its renovation?
Following its renovation into a tech-forward concept store, the Zara store in Central Phuket has more than doubled in size. Its area increased from 840 square metres to over 1700 square metres.
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