Zara launching beauty range
Soon, you’ll be able to wear Zara from head to toe and from face to toenails. Yesterday, the retailer unveiled Zara Beauty, the company’s first-ever comprehensive beauty collection. It will be launching online and in select stores on May 12.
To help create a line of cosmetics that felt playful, innovative, and fresh, the brand tapped world-renowned makeup artist Diane Kendal, who regularly dreams up editorial and international runway looks we inevitably end up thinking about a lot.
“When Zara approached me to lead the creative direction of Zara Beauty, I saw an opportunity to make something that everyone would want to use. Zara has always reached such a diverse audience, and I wanted to bring that same big vision to beauty with a collection that is clean, refillable, and accessible to all,” Kendal said in a release. “I am really proud of what we have created: an expansive array of consciously unique formulas for eyes, lips, face, and nails.”
When Kendal says “an expansive array,” she isn’t exaggerating in the slightest. The collection is launching with over 130 colors, six lip products (matte lipstick, satin lipstick, demi-matte lipstick, tinted balm, lip oil, lip gloss), six-shade eye-shadow palettes, smaller shadow duos, a matte-black eyeliner, loose metallic pigment, bronzer, blush palettes, highlighter, 39 nail polishes, and six makeup brushes — and that’s just to start.
To showcase the endless possibilities and combinations you can make within the world of Zara Beauty, Kendal created a series of different looks that were captured by nine different talents —Steven Meisel, David Sims, Marilyn Minter, Oliver Hadlee Pearch, Zoë Ghertner, Craig McDean, Nadine Ijewere, Mario Sorrenti, and Fabien Baron — who each shot and shared their own personal vision of beauty for the campaign.
Scroll through to get a taste of what will be in store next week and start plotting what you’re going to add to your cart — prices will range from $8 to $26, with refills starting at $5, so you should be able to cram in a good amount.