YSL Beaute goes high-tech
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YSL Beaute teamed with Tencent and marketing group Mindshare for the launch of its Mon Paris Couture perfume in Hong Kong.
It was the first time in the colony a luxury make-up brand has used facial-recognition technology in a WeChat mini program.
Consumers visiting YSL’s pop-up store at Harbour City, Tsim Sha Tsui, were able to create their own personalised perfume in a specially engraved bottle. To avoid a queue as has happened previously, a “Mon Paris ID” was created for each participant for use before and during the event for personalised shopping experiences.
Before the event, participants could upload their headshots via WeChat, linked to YSL Beaute’s mini-program for both WeChat and Weixin users, or a web page for local digital users.
An interactive panel using Tencent technology could verify customers by recognising their faces, with the system able to automatically arrange, create and engrave the perfume bottles within seconds.
Questions & Answers
Q.What was the purpose of the facial-recognition technology at the YSL Beaute pop-up store?
What was the purpose of the facial-recognition technology at the YSL Beaute pop-up store?
The technology verified customers by recognising their faces, which allowed the system to automatically arrange, create, and engrave personalised perfume bottles within seconds. This helped to streamline the process for participants.
Q.How did YSL Beaute prevent long queues at the Mon Paris Couture perfume launch?
How did YSL Beaute prevent long queues at the Mon Paris Couture perfume launch?
YSL Beaute created a "Mon Paris ID" for each participant, which they could use before and during the event. This ID facilitated personalised shopping experiences and aimed to avoid the queues that had occurred at previous events.
Q.Which companies collaborated with YSL Beaute for the Mon Paris Couture perfume launch in Hong Kong?
Which companies collaborated with YSL Beaute for the Mon Paris Couture perfume launch in Hong Kong?
YSL Beaute teamed with Tencent and the marketing group Mindshare for the launch. Tencent provided the technology for the interactive panel, while Mindshare assisted with the overall marketing efforts for the event.
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