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E-Tailing

Yohji Yamamoto official web store launched

By Wei ZhangJapan
1 min read
yohji Y
yohji Y

Fashion designer Yohji Yamamoto has launched a global e-commerce website.

The English-language site will trade using US dollars and present a variety of brands (each featured with their own page and lookbook) represented by the label, including online-only brand S’yte as well as other exclusive, web-only pieces.

The S’yte and Ground Y brands are making their international debut on the platform. Global purchases can be delivered by EMS, reaching around 130 countries.

The site will shortly be followed by an app to access the online platform, as well as a Chinese language version.

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