Yogorino Korea lauched, thanks to a Rapper
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Irish frozen yogurt franchise Yogorino Korea has opened its first store in collaboration with a local partner.
Korean rapper Zico helped draw a crowd for the inauguration of the Yogorino store in Seogyo-dong, south-west of Seoul and home of Hongik University. Zico, named Fashion Icon of the Year, has been chosen as Yogorino’s ambassador. He is signing promotional items and customers may have a chance to meet him in one of the stores planned to roll out in Korea.
The new outlet covers two floors, including a spacious seating area. As well as frozen yogurt, Yogorino sells ice cream, coffee and cakes.
For South Korea, Yogorino has signed a master franchising deal with Italyo Korea, which has drawn up a 10-year development plan including about 100 stores, corner shops and shopping -centre kiosks, ready to be set in motion in the next few months.
Yogorino also has branches in Japan and the Philippines.
Questions & Answers
Q.Who is the local partner Yogorino Korea is collaborating with?
Who is the local partner Yogorino Korea is collaborating with?
Yogorino has signed a master franchising deal for South Korea with Italyo Korea. This company is responsible for the brand's development plan in the region.
Q.What is the expansion plan for Yogorino in South Korea?
What is the expansion plan for Yogorino in South Korea?
Italyo Korea has created a 10-year development plan for Yogorino. This plan aims to open approximately 100 stores, corner shops, and shopping-centre kiosks across the country.
Q.What other products does Yogorino sell besides frozen yogurt?
What other products does Yogorino sell besides frozen yogurt?
In addition to frozen yogurt, Yogorino also sells ice cream, coffee, and cakes. The new two-floor outlet includes a spacious seating area for customers.
Q.How is rapper Zico involved with Yogorino?
How is rapper Zico involved with Yogorino?
Rapper Zico, named Fashion Icon of the Year, is Yogorino's ambassador. He helped attract crowds at the store opening and will sign promotional items for customers.
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