Yahoo woos Hong Kong with new online store
In this article (5)
Yahoo Hong Kong announced in January the official opening of the Yahoo Store, its key project for e-commerce in 2016.
Within the year, the tech firm said it expects to feature 500 stores offering as many as 100,000 products. As it is today, Hong Kong’s online shoppers can already buy from a wide selection of over 20,000 products from more than 100 businesses on online shopping mall.
Rico Chan, Vice President & General Manager, Yahoo Hong Kong & INSEA Sales, said the company has already made a considerable effort in the area of e-commerce for netizens to experience a new experience on Yahoo Shopping.
These efforts include setting up a strong team to bring fashion items, mobile accessories, stationery and other articles for daily use to Hong Kong’s online shoppers.
“The Yahoo Shopping platform provides one-stop shopping convenience and operates all day long every day, without time or geographical limits. Merchants can use innovative multimedia promotion methods to tailor marketing plans for their brands, and embrace the fast-changing opportunities,” he said.
The site also offers original brands and entrepreneurs who are eager to join the platform advice and analyses on setting up online stores for businesses so that they can open their stores easily and quickly.
Horace Ng, Head of E-Commerce, Yahoo Hong Kong, said they aim to turn Yahoo Hong Kong’s e-commerce platform into the strongest local online shopping mall, through integrating e-commerce service strategies, ad hoc Yahoo Deals and Auctions of rare second-hand products over the long term in the online Yahoo Store.
“Yahoo has been working hard to drive its Mavens strategy, focusing on six major pillars: mobile, audience, video, e-commerce, native and social,” added Chan.
The Yahoo executives said the store has a strong content base, including Product promotion using multimedia – (sellers can place multimedia files such online videos on their product introduction pages to offer richer and more concrete product information to buyers); Sellers training (classes offer guidance on sellers’ photo management and design skills) and Multi-channel exposure for sellers’ products (brand promotion and product marketing through Yahoo Shopping’s social platform).
“Yahoo has been working hard to drive its Mavens strategy, focusing on six major pillars: mobile, audience, video, e-commerce, native and social,”
During the trial run the store, it offered a 25 percent purchase rebate through e-code redemptions, which attracted feedback, web traffic and customer reaction.
Yahoo has been operating in Hong Kong for 17 years and has always been supportive of the development of local artistic creations, actively utilizing its influence to support outstanding local young artists and creators in exploring and making the most of the business opportunities.
This year, it has collaborated with local, original illustration brand Pandaluv to launch an O2O (Online-to-Offline) experimental project.
Pandaluv created a series of Yahoo Store X Pandaluv limited edition products for the Chinese New Year period, including cushions, a canvas bag and baggage tags, among other items, selling in advance on Yahoo Deals and allowing fans to redeem the limited-edition products at Stall No. 021 during the Lunar New Year Fair in Victoria Park.
“Pandaluv can reach a lot of netizens who support local creations through the strong online e-commerce platform, Yahoo Shopping, and more netizens can learn about my company,” said Pandaluv Founder, Famous Cartoon Illustrator Toby Yeung.
Last year, he said the brand published illustrations through Tumblr Creator Hub, which attracted many loyal fans to create accounts and follow the brand.
“We made contact with quite a few partners, gaining many business opportunities, helping Pandaluv to shift from being an artistic creation success towards an art business startup,” Yeung added.
Questions & Answers
Q.What is Yahoo Hong Kong's main goal for its e-commerce platform?
What is Yahoo Hong Kong's main goal for its e-commerce platform?
Yahoo Hong Kong aims to make its e-commerce platform the strongest local online shopping mall. This involves integrating e-commerce service strategies, ad hoc Yahoo Deals, and auctions of rare second-hand products into the online store over time.
Q.What efforts has Yahoo Hong Kong made in e-commerce for shoppers?
What efforts has Yahoo Hong Kong made in e-commerce for shoppers?
Yahoo Hong Kong established a strong team to source fashion items, mobile accessories, stationery, and other daily use articles. These efforts aim to provide netizens with a new experience on the Yahoo Shopping platform.
Q.How does the Yahoo Store support new brands and entrepreneurs?
How does the Yahoo Store support new brands and entrepreneurs?
The site offers advice and analyses on setting up online stores for businesses, enabling original brands and entrepreneurs to open their stores easily and quickly. This support helps them embrace fast-changing market opportunities.
Q.Which local brand did Yahoo Hong Kong collaborate with for an O2O project?
Which local brand did Yahoo Hong Kong collaborate with for an O2O project?
Yahoo Hong Kong collaborated with Pandaluv, a local, original illustration brand, for an O2O (Online-to-Offline) experimental project. They created limited edition products for Chinese New Year, sold on Yahoo Deals, and redeemable at a physical fair stall.
Reader pulse
Is Yahoo Store a strong local contender?
Be the first to vote