Xiaomi signs a partner deal with LightInTheBox Holding

Apr 11, 2018Updated Jun 1, 20251 min read

Global online retailer LightInTheBox Holding has signed a strategic distribution agreement with Xiaomi to sell its technology products in North America.

It is Xiaomi’s first cross-border e-commerce distribution partnership in the region, and customers buying its products through LightInTheBox platforms will receive local customer support from Xiaomi.

Founded in 2010 by entrepreneur Lei Jun, Xiaomi is based on the vision “innovation for everyone”.

The Beijing-based company incorporates customer feedback into its product range, which includes Mi and Redmi smartphones, TVs and set-top boxes, routers and Mi Ecosystem products including smart home products, wearables and other accessories. Xiaomi has a presence in more than 70 countries and regions.

With its headquarters in Beijing, LightInTheBox websites and mobile applications are available in 23 languages and cover more than 80 per cent of global internet users.

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Mei Ling Tan

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Mei Ling Tan is the Editor of Retail News Asia, where she leads the editorial team in delivering in-depth coverage of Asia’s dynamic retail landscape. With over a decade of experience in business journalism, Mei Ling is known for her sharp analysis, deep industry insights, and commitment to uncovering the stories behind Asia’s most innovative retail brands. Before joining Retail News Asia, Mei Ling held senior reporting roles at regional business publications, covering everything from consumer trends to digital transformation in retail. A graduate of the National University of Singapore with a degree in Communications and New Media, she combines journalistic integrity with a strong understanding of evolving market forces. Outside the newsroom, Mei Ling is a frequent speaker at industry panels and a mentor for young journalists.

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