World’s first Nike Style store opens in Seoul
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Nike has introduced its latest retail concept, Nike Style, with the first store opened in South Korea, to be followed by more across multiple international markets.
The Nike Style concept store is located in the bustling Hongdae neighbourhood, which is known for its art and fashion culture. Gender-agnostic zones are featured throughout the store for fleece, tops, footwear, accessories, and other style-led collections. The new retail concept is expected to “expand the definition of sport” that blurs the line between physical and digital.
The store houses a content studio with customisable backdrops for local creatives, product experts and shoppers to create content for social media. Customers can scan QR codes for AR experiences related to product innovation and even the surrounding art installations. The store also offers Nike By You workshops and Snkrs Lounge events for its members.
“The Hongdae neighbourhood holds a strong relationship with the sneaker and neighbourhood-retail community,” the company said in a statement. “With the Style retail concept, Nike helps broaden the aperture of sports retail culture by continuing to blend physical and digital experiences.”
A second Nike Style store is set to open its doors in Shanghai later this year, with the concept to be expanded into other countries in the future. Nike Style is the latest Nike’s concept, following the House of Innovation, Nike Live and recently Nike Rise.
The launch of Nike Style in Seoul follows the opening of a 24,000sqft Nike Rise store in Seoul last year, the first of its kind in South Korea.
Questions & Answers
Q.Which city hosted the world's first Nike Style store?
Which city hosted the world's first Nike Style store?
The world's first Nike Style store opened in Seoul, South Korea. It is located in the Hongdae neighbourhood, an area known for its art and fashion culture, which aligns with the new store's concept.
Q.What digital features are available to customers inside the Nike Style store?
What digital features are available to customers inside the Nike Style store?
Customers can scan QR codes to access augmented reality experiences related to product innovation and art installations. The store also aims to blur the lines between physical and digital, expanding the definition of sport for shoppers.
Q.Where is the next Nike Style store planned to open?
Where is the next Nike Style store planned to open?
Following the Seoul launch, a second Nike Style store is scheduled to open in Shanghai later this year. The concept will then be expanded into other international markets in the future.
Q.What other Nike retail concepts exist alongside Nike Style?
What other Nike retail concepts exist alongside Nike Style?
Nike Style is the latest retail concept from the company. It joins other existing concepts such as the House of Innovation, Nike Live, and Nike Rise, which was first launched in Seoul last year.
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