Woolworths to launch 150 products through Philippine grocer Robinsons
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Woolworths has partnered with the Philippines retail group Robinsons to launch a range of more than 150 products in the Southeast Asian country.
Filipinos now can buy products from popular Australian brands, including milk, wine, honey, cereals, and baby food at Shopwise, The Marketplace, and selected Robinsons Supermarket branches.
“It has always been our thrust to continue offering new products that will excite our shoppers every time they visit our stores,” said Jody Gadia, MD of supermarket segment at Robinsons Retail.
“Woolworths’ values are consistent with the Robinsons Supermarket Group’s focus on health and wellness.”
According to Gadia, Philippines consumers can find Australian products at Robinsons physical stores about 10 to 15 percent cheaper than other imported goods sold in the Philippines.
International sales head at Woolworths, Brian Newton, the group’s expansion in the Philippines results from the growing demand for healthier options during the pandemic.
Questions & Answers
Q.Which specific retail chains in the Philippines will stock Woolworths products?
Which specific retail chains in the Philippines will stock Woolworths products?
Woolworths products will be available in Shopwise, The Marketplace, and a selection of Robinsons Supermarket branches across the Philippines. This partnership aims to offer Filipino shoppers a range of Australian brands.
Q.What types of Australian products will be available for purchase in the Philippines?
What types of Australian products will be available for purchase in the Philippines?
Consumers in the Philippines can now buy various popular Australian brands, including milk, wine, honey, cereals, and baby food. This new range includes over 150 different products through the partnership with Robinsons.
Q.How do the prices of Woolworths' Australian products compare to other imported goods in the Philippines?
How do the prices of Woolworths' Australian products compare to other imported goods in the Philippines?
Woolworths' Australian products are expected to be priced approximately 10 to 15 percent cheaper than other imported goods currently sold in the Philippines. This pricing strategy aims to appeal to local consumers.
Q.What was the main reason cited for Woolworths expanding into the Philippine market?
What was the main reason cited for Woolworths expanding into the Philippine market?
Woolworths' expansion into the Philippines is driven by the increasing consumer demand for healthier food options, a trend that accelerated during the pandemic. This aligns with Robinsons Supermarket Group's focus on health and wellness.
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